About
Experience and résumé
I started at Motor Authority in 2007, became senior editor at High Gear Media, and spent 2017 through 2020 at Automobile Magazine, where I ran the annual vehicle-evaluation programs and a newsletter for 150,000 readers. I joined Kelley Blue Book as a contributor in 2021, went on staff in 2024, and was promoted to senior editor in 2025. In 2026 the title gained a second half: content engineer.
Before cars I was a lawyer in Arkansas, briefly and unhappily. I also run CNTRL Media’s technology, fly drones for Reach Aerial Imaging under a Part 107 certificate, and once supplied the answer to a question on Wait Wait… Don’t Tell Me!
I live in Downeast Maine and work remotely.
- 2024 to nowKelley Blue Book, Cox AutomotiveEditor II, then senior editor, then content engineer
- 2026 to nowTidemillFounder. AI and automation consulting; The Millpond newsletter
- 2021 to 2024Cox AutomotiveContract writer and content strategist
- 2017 to 2020Automobile MagazineSenior editor, then executive editor
- 2015 to nowCNTRL MediaChief technology officer
- 2009 to 2015High Gear MediaSenior editor, Motor Authority and Green Car Reports
- 2007 to 2009Motor AuthorityEditor
- 2006University of ArkansasJuris Doctor
For editorial roles, content-engineering roles, or a conversation about either:
nireson@proton.me